How to Work a Fashion Event

photo 10 - How to Work a Fashion Event

2012-09-24 17.23.44

Since the birth of my blog I have attended many fashion events. From Fashion Week to local store pop ups to international designer showcases, I have tried my best to be there. By no means am I a “top” or “well known” blogger with accolades up the wazoo but yet my email is inundated with invites on a daily basis. I have been feeling a little elated because a majority have been in Europe but of course I am not able to attend these….. yet.

Most of my non blogger friends have ideas that I am such a socialite and live such a glamorous existence when in all actuality every “soiree” I attend, I am WORKING. While I love seeing fellow bloggers and friends out, it is not purely social for me. Like any female in fashion, I love to be seen but I also treat each and every single event I attend like I am at my 9-5 with projects and deadlines. I am either circling the room handing out business cards, talking to bloggers I have never met, snapping candids or working the heck out of social media with live updates. This is what I love. This is what gets me going when I attend something.

Some of my tips and trick for “working” a fashion event:

  • Always find the person hosting or someone from the PR team that is putting on the event and introduce yourself
  • Take pictures of the food on the trays at an angle… food looks so much better at an angle in my opinion
  • Also shoot the event from different angles, dont be afraid to stoop down and hop on a chair (with permission of course)
  • Capture candid moments more so than posed ones. I love snapping people laughing or hugging or snapping their own pictures
  • Always instagram at least 3 pictures WHILE the event is happening: 1) Food 2) Event Details 3) A pic of yourself enjoying the event in your stylish glory
  • Look for small details that people often forget to snap… chandeliers, table settings, shoes in movement, a bag swinging on someone’s shoulder, the first pour of champagne etc
  • Hand out business cards or exchange information with PR gals/guys, the photographers and even waitstaff of the events (never know when you will need fabulous catering services or need to know who the big wigs are) and ALWAYS send a thank you email with the recap link included
  • Do not stand in one corner. Make sure you hit every inch of the space because you or your camera does not want to miss a thing.
  • HAVE FUN!!! Remember while its work, it’s also still social.. find your happy medium and stick to it. I personally spend the first 30 minutes working HARD and then loosen up for the last 20-25 minutes or so.

sl153IMG_0063041edit094edit073editsl65032editIMG_0218photography by Jennifer Jean pierre Comme cocothis was hands down (no pun intended) my favorite capture of any of the events I have attended. She was just looking at the photographs and decided to do this and I was at the right place at the right time. I loved it!

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7 Comment

  1. Dejeuné
    March 11, 2016 at 11:37 am

    You must be peaking in my diary this is so needed right now. Thank you

  2. […] the fact that she showcases a wide variety of topics. In fact, I just finished skimming¬†her post on successfully “working” fashion events/socials. And, boy, did I learn […]

  3. Shalanda Leigh
    January 4, 2015 at 7:37 pm

    Thanks for the tips Jennifer. I’m attending my first Natural Hair event here in Jacksonville next Sunday and had to clue how to work the event. Now I am even more excited for the meet-up!

    1. Jen
      January 7, 2015 at 2:34 pm

      ohhh I cannot wait to see your pics and recap. Just have fun and capture the cool moments

  4. Monroe Steele
    November 27, 2014 at 3:30 pm

    This is an awesome post. It takes a while to break out of your shell at these types of events.


    1. Jen
      December 9, 2014 at 7:11 pm

      it really does…. they can be so daunting! I cannot imagine what they are like in NYC

  5. Elle
    November 20, 2014 at 4:34 pm

    Great tips!

Comments are closed.

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